SKIN TIPS

Skincare is totally seasonal, just like your wardrobe. In summer, you're busy with sun protection (aren't you?) and self-tanners, while in winter you may seem addicted to moisturizers because your skin gets so dried out and flaky (this is called "winter itch"). So why the dry skin in winter? Low temperatures, low humidity and strong, harsh winds deplete skin of its natural lipid layer which keeps the skin from drying out. Are your daily beauty rituals effective?

IInterested in learning more about the wondrous affects of Dead Sea minerals on the skin?
This section addresses the most common questions asked about proper care for all skin types and is filled with valuable and intriguing information on a variety of skin-related concerns.

Why are minerals so healthy for the skin?
Minerals provide the syntax for the skin's natural language, enabling inter-cellular messaging and helping the skin to better perform its metabolic functions and retain and deliver moisture where necessary. Vital to the skin's healthy function are magnesium, calcium, potassium and sodium, which attract and retain water and are therefore considered to be Natural Moisturizing Factors (NMF).

What is so special about the Dead Sea?
The Dead Sea is the Earth's largest natural spa. Located on the lowest point of the planet (410 meters below sea level), it abounds with a variety of minerals with proven therapeutic powers and cosmetic benefits. The life-giving waters of the Dead Sea contain the highest concentration of minerals in the world - an astounding 32%. Its sedimentary clay layers of rich, black mineral mud yield extraordinary concentrations of natural elements (ten times more than ocean water) - such as magnesium, calcium, potassium, strontium, boron and iron - that are essential to maintaining healthy, supple skin. Finally, the exceptionally low altitude provides for a dense blanket of pure, pollution-free oxygen that supplies added protection in filtering out the sun's harmful rays. These are only some of the reasons why people come from all over the world to enjoy this magical, health-enhancing oasis.

Aren't Dead Sea ingredients too harsh for sensitive skin types?
On the contrary. People from all over the world with very sensitive skin or even skin disorders come to the Dead Sea to immerse their bodies in its mineral-rich waters. Dead Sea minerals are approved and recommended by the world's most renowned dermatologists, both as an excellent remedy for alleviating the symptoms of skin problems and as ongoing, daily care for maintaining healthy skin at optimal levels. The majority of AHAVA products are approved for sensitive skin.

I have sensitive skin. Can I use a facial or body exfoliator?
Yes. Make sure you use gentle scrubs only and not too frequently. Once a week for both face and body is sufficient.

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