• 1988

    A brand is born

    AHAVA opens its state-of-the-art, eco-friendly factory overlooking the picturesque vistas of the Dead Sea shores.

  • From the
    Shores of
    the Dead Sea
    into your home

    AHAVA launches a line of Dead Sea mineral rich face & body products including its first face moisturizer simply called Moisturizer. You can still find it on store shelves and on ahavaus.com as Essential Day Moisturizer for normal to dry skin.

  • Refining minerals for refined skin

    AHAVA creates the Osmoter™ – A truly unique, concentrated extract of mineral-rich
    Dead Sea water.



    In an effort to preserve the delicate environmental balance of the Dead Sea region AHAVA implements an innovative Waste Water Return Process. This process allows for the return of pure water back into the environment after using it to create products. Learn more >

  • Be Our Guest

    With the opening of the new Visitor Center, AHAVA Dead Sea Laboratories becomes a must-see destination for tourists.

  • 1992

    From local
    to global

    AHAVA begins exporting its Dead Sea mineral-based skincare to the world.

  • 1995

    First doors open

    First concept store opens in israel

  • 1996

    Magnificent muds

    AHAVA launches its unique Dermud line
    – a comprehensive range of uniquely formulated “leave-on” Dead Sea mud products.

  • Powerful minerals

    AHAVA R&D collaborates with leading European Universities and verifies positive effects of Dead Sea minerals on the skin

  • 2003

    The face of rejuvenation

    AHAVA launches its first worldwide campaign featuring Australian model Jodi Gordon.



    AHAVA VP of R&D, Dr. Ze'evi Maor, begins an educational program to teach children about the importance of sustainability and the ecological risks facing the Dead Sea region. Learn more >

  • 2005

    for him

    AHAVA launches a Men’s line formulated to address the specific challenges of a man’s skin.

  • 2007

    Going global

    AHAVA opens its first flagship stores worldwide: London, Berlin & Singapore

  • 2008

    Opening new doors

    AHAVA products debut on Sephora shelves in France.

  • 2009

    Skin friendly materials

    Entire AHAVA product line is reformulated to become even more "skin friendly"

    • Paraben free
    • Sls/sels free
    • Allergy tested
    • Approved for sensitive skin
    • Not tested on animals
    • Produced without petroleum, harsh synthetic ingredients, or gmos
  • Even more stores

    AHAVA Boutiques open in the Philippines & Budapest.

  • Improving and
    expanding our R&D

    AHAVA Skin Laboratory opens in Ein Gedi
    (Dead Sea area) in order to expand AHAVA’s
    animal-free product testing program.
    Human skin cells are collected via donation and
    used to test the efficacy of AHAVA products on skin.

  • 2010

    Where skincare & makeup converge

    AHAvA launches Mineral Makeup Care; a collection of powder and liquid foundations that is enriched with Dead Sea minerals and Dunaliella Algea.

  • Getting social

    AHAVA North America joins Facebook and Twitter.

  • 2011

    AHAVA Reborn

    AHAVA launches a global rebranding effort complete with product reformulation, new packaging & a new line architecture

  • Extreme Minerals
    – Extreme Firming

    AHAVA launches EXTREME – its most advanced Anti-Aging line with Extreme Day Cream and Extreme Night Treatment Learn more about extreme >

  • 2012

    Sharing a beautiful history

    AHAVA sponsors the Dead Sea Scrolls: Life and Faith in Biblical Times exhibition at Discovery Times Square.

  • Hot in the

    AHAVA is featured in ELLE’s January issue as the leading cosmetic company to use Dead Sea minerals in its skincare products.

  • Perfect Minerals
    – Perfected Skin

    Ahava launches Time To Treat: a new line dedicated to skin that needs special care

  • 2013

    Looking into the future

    AHAVA launches a new visual campaign focusing on active ingredients & Dead Sea origins. 

  • Celebrating 25 years of Skincare Science Innovation

    AHAVA celebrates 25 years of bringing breakthrough Dead Sea minerals to the world by launching NEW Dead Sea Osmoter™ Concentrate – a groundbreaking, skin-optimizing serum that recharges, rehydrates & illuminates skin.

  • Editor Rave

     Marie Claire Beauty Director, Erin Flaherty, features AHAVA’s NEW Dead Sea Osmoter™ Concentrate in the August 2013 issue, calling it a “breakthrough product” that has come “just in time for the brand’s 25th anniversary”.

    Learn more about Dead Sea Osmoter™ Concentrate >